Services

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Pre-Publishing
- Editing
- Basic Formatting
- Custom Formatting
- Custom Cover
- Premium Cover
- Deluxe Cover
- Book Scanning
Marketing & Distribution
- ISBNs
- Book Reviews
- Library Visibility
- Publishing Coach
- Online Marketing
- Website Design
- Pro Press Release
- Excerpt Promotion

Cover Design
They say you can't judge a book by its cover. Maybe not – but you can judge a book’s sales that way. The fact is, Lulu books with custom covers sell four times as many copies as those that use one of the default templates. Why? Because most people are attracted to a book by how it looks on the outside – even when they're looking at it onscreen.
So what can you do to up your odds of attracting eyeballs – and securing sales? Leave those templates behind and wrap yourself in one of our professionally designed covers. It’ll make your work look as good on the outside as it reads on the inside.
Custom Cover $80.00 (Included in the Publishing Pack)
Want to jazz things up a little? Our expert designers will create a custom cover, front and back, based on your input – including a blurb about your book, review excerpts, a high-resolution image, author photo, even royalty-free images from our extensive library.
See a sample Custom Cover (PDF)
Service includes:
- A cover that will incorporate your title, sub-title, author name, and royalty-free images to suit your book, as well as suggestions you submit
- An image for the front cover that you submit (optional)
- An author photo that you submit (optional)
- A blurb for the back cover that you submit (optional)
- Two rounds of revisions to ensure that our designers get it just right
You will receive:
- A two-piece cover in two JPEG files for your front and back designs. For more cover information, see our Book Covers FAQ and Cover Wizard FAQ.
After purchasing the service, Lulu will send you instructions on how to submit your files.
$60 per hour fee if more than two revisions
Premium Cover $450.00
Make a great first impression and take a big leap in quality for a very reasonable price. You get everything that comes with the basic custom cover, plus a big something extra: the input of experienced, top-shelf designers who know how to make you look your best. With an eye for every detail – and a flair for eye-catching design – they’ll take the time to transform your ideas into a distinctive cover that’ll get the attention it deserves.
See a sample Premium Cover (PDF)
Service includes:
- A cover that will incorporate your title, sub-title, author name, ISBN barcode, spine, and royalty-free images to suit your book, as well as suggestions you submit
- An image for the front cover that you submit (optional)
- An author photo that you submit (optional)
- A blurb for the back cover that you submit (optional)
- Two initial designs to choose between
- Two rounds of revisions to ensure that our designers get it just right
What to submit:
- Optional files that you’d like included
- Your exact final page count (so we can create your correct spine width)
- Your ISBN, if you have one (so we can create your barcode). We recommend that you obtain an ISBN before beginning this service, since barcodes are required by Lulu’s Mandatory Distribution Requirements
You will receive:
- A one-piece cover in a single PDF file. For more cover information, see our Book Covers FAQ and Cover Wizard FAQ.
After purchasing the service, Lulu will send you instructions on how to submit your file.
$60 per hour fee if more than two revisions
Deluxe Cover $1,000.00
Want publishing houses to seriously consider your work? Then you need a seriously impressive cover. We've engaged the talent and expertise of a graphic designer who spent years designing for publishing powerhouse Harper Collins. Which means you can get a superb cover, designed from scratch by a professional who’s got the goods on attracting both publishers and buyers.
You’ll get two designs to choose from, along with two rounds of revisions. You'll have full rights to use original artwork and/or high quality royalty-free images. And in the end, you'll have a professional cover that will give today's best sellers a real run for their money.
See a sample Deluxe Cover (PDF)
Service includes:
- A cover that will incorporate your title, sub-title, author name, ISBN barcode, spine, and up to $20 in royalty-free images to suit your book, as well as suggestions you submit
- Any images for the front cover that you submit (optional)
- An author photo that you submit (optional)
- A blurb for the back cover that you submit (optional)
- Two initial designs to choose between
- Two rounds of revisions to ensure that our designers get it just right
What to submit:
- Any optional files that you’d like included
- Your exact final page count (so we can create your correct spine width)
- Your ISBN, if you have one (so we can create your barcode). We recommend that you obtain an ISBN before beginning this service, since barcodes are required by Lulu’s Mandatory Distribution Requirements
You will receive:
- A one-piece cover in a single PDF file. For more cover information, see our Book Covers FAQ and Cover Wizard FAQ.
After purchasing the service, Lulu will send you instructions on how to submit your files.
*Up to $20 in royalty-free stock photography is included; licensed images incur additional charges.
Customers who change their minds after work has begun will be charged a kill fee of $375.
$50 additional fee for hardback cover jacket.


